ServeNext.org Blog

Archive for the ‘Research’ Category

The Week in Service Highlights

Posted by ServeNext Staff on April 5, 2011

Check out some interesting articles from the past week related to national service:

1.) The Harvard Business Review featured a great blog post about Teach for America as an “educational entrepreneurial incubator”. A study titled “Creating a Corps of Change Agents” analyzed the career histories of founders and top-level management at organizations considered entrepreneurial in education. The findings indicated that TFA was overly-represented in the career histories of this group. The blog post explains further why this is not simply a result of TFA’s size and recruitment of individuals with leadership potential, so be sure to check it out for more details!

2.) About a month ago, we blogged about the growing encore career movement. On April 5, Marc Freedman, CEO and Founder of Civic Ventures released his book The Big Shift detailing the rise of the concept of the “encore” stage of life and the ways that society is changing to accommodate the large number of adults who are beginning a new career once they’ve retired. An excerpt from The Big Shift was featured on Salon.com and has been generating buzz among people of all ages.

3.) A new nonprofit called Palindrome Advisors has reached out to technology and business leaders such as Google, Twitter, and Apple to sign the “Palindrome Pledge.” By signing, these leaders vow to lend their donation and management to expertise to nonprofits. According to the Wall Street Journal, it is “match.com for industry leaders and the boards of nonprofits”. There are already 100 executives signed up and not all from the technology industry, there is representation from government, energy, and entertainment sectors.

4.) Last week the United Way announced its new initiative to recruit 1 million volunteers as mentors, tutors, and readers to students. This is a part of a broader goal for the organization: to halve the nation’s 25-percent high-school dropout rate by 2018. Studies have found that the main reason people do not volunteer in their communities is because they do not feel connected. As a part of this new goal, the United Way will work to make it easier for people to volunteer within their communities.

Advertisements

Posted in Books, Highlights, Research, Uncategorized | Leave a Comment »

Survey says….

Posted by hlaverty on November 19, 2009

It looks like almost all nonprofits are experimenting with social media now, but only half of them are utilizing social media actively according to the survey I just read by the Weber Shandwick’s Social Impact team conducted with KRC Research. The research was conducted July 29 through August 17, 2009 and released on November 12.

Now, not to get too technical and scientific on you, I will give you a run down on some of the findings:

*Social media is changing the way nonprofits communicate with external audiences with a positive impact.

*Social media is seen as more effective for organizing than traditional media.

*Social media is a priority for the future (85 percent agreeing with this) and worth the investment.

*Social media makes it easier to organize advocates on behalf of their organization, but also for people to organize independently, a double-edged sword in organizing.

Other interesting things to note:

*Organizations operating with a budget of $25 million or more are even more likely to LOVE social media and be good at it.

* Nonprofit executives view social media as effective in raising visibility and building awareness of their organization.

*A lot of organizations have not yet determined the value of social media for their organization or have the necessary staff and expertise to render their social media programs.

But that’s where this survey can play a role in offering insights into how nonprofits and organizations can optimize their social media in the future.

Organizations can start implementing strategic programs that drive digital engagement, invest in social media to achieve fundraising goals,brand building and advocacy and ways to reach other stakeholders.

I can use the recent successful use of social media for the The America’s Giving Challenge, a competition that challenged people to use their personal networks and social media to help win cash for a nonprofit of their choice. Participants competed for daily and overall cash awards based on the number of donations generated for a cause, not dollars raised. It focused on how successful people were at building collective action and inspiring members to donate to a cause.

To see more results of the survey, the scientific stuff that comes with it or to use it as your guide to better your social media click here.

Posted in Highlights, Media, Research, Social Media For Service, Uncategorized | 1 Comment »

Survey: Volunteering Has Decreased During Recession

Posted by Zach Maurin on August 27, 2009

A New York Times article by Stephanie Strom discusses a new survey from the National Conference on Citizenship that finds less volunteering and civic activities during the economic recession.

Strom writes:

That finding undercuts anecdotal reports of volunteers’ flooding nonprofit groups as unemployment has increased and suggests the challenges faced by the Obama administration, Congress and foundations working to encourage greater volunteer service and civic participation.

“They’re not saying they’ve stopped volunteering, but they are cutting back on the time spent on volunteering and civic engagement,” said David Smith, executive director of the National Conference on Citizenship, which conducted the survey as part of a study titled America’s Civic Health Index,

The conference has produced the index for the last four years, though it has compiled similar data going back to 1975. Mr. Smith noted that the survey of 3,889 people was done in May, a low point in the economic slide.

What do you think?  If you work at a non-profit, have you seen more or less interest in volunteering over the last eight months?

Posted in Research, service, Volunteerism | Leave a Comment »

 
%d bloggers like this: