Pepsi Refresh Project Changes Favor Smaller Organizations

Posted by ServeNext Staff on February 9, 2011

In 2010, ServeNext was honored to receive a $50,000 Pepsi Refresh Project grant to help us kick off our Field Program in 10 communities across the nation. We worked hard to mobilize our supporters to vote for us and spread the word to their friends and families. We are grateful for all of the support we received and the positive impact the grant has had on field efforts, especially as we embark on the second year of the program which had a 50% increase in the number of applicants.

According to an article published last week in Philanthropy Today , Pepsi is restructuring this year’s competition to favor smaller nonprofits, specifically community and grassroots organizations. The company is eliminating the top award of $250,000 to create more $50,000 grants.  Pepsi hopes to make the voting process more democratic and encourage smaller organizations to participate.

As an organization that benefited immensely from this project, ServeNext hopes that this year’s Pepsi Refresh competition will be just as successful as last year and give members of smaller organizations the resources to expand their impact.


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