Does It Help?

Posted by hlaverty on December 8, 2009

The Chronicle of Philanthropy has an article out about how charities are looking at the benefits of social media tools.

It contains some information that I have already blogged about, such as the study by Weber Shandwick. But it’s still a good read about how some nonprofits tackle the new ways to raise funds and some lessons they get out of it.

I agree in the last part of the article, social media is in its infancy. I think social media and tools are beneficial for everyone, even if just used (an online social networking site) to get an organizations name and cause out there. But it’s just how people or organizations use those tools or what works for them. Once again, everyone and everything is different, trial and error is just one way an organization can determine what works for them. Surveys are showing some positive results for some.


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