ServeNext.org Blog

Millions May Donate Online This Season

Posted by hlaverty on December 2, 2009

The NonProfit Times has an article about the possibility of more than 111 million people planning to use the Web to give to nonprofits this holiday season. It’s a good read with lots of interesting numbers, such as:

*63 percent of online consumers said they would donate via the Web during the holiday, compared to 51 percent in 2008

*44 percent of respondents who said they planned to give claimed that a nonprofit’s Web site is the most useful resource in choosing which organization to give to.

*39 percent reportedly making an online donation after clicking through a nonprofit’s site and more than half decided to engage in another way.

The article also discusses not so popular actions after visiting a nonprofit’s Web site, such as:

*Using content from a nonprofit’s Web site on personal social network pages, such as Facebook and Myspace.

*Signing up for an event and using organizations’ site to solicit donations.

Click here to read the rest of the article.

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