ServeNext.org Blog

Thursday’s Highlights

Posted by Zach Maurin on August 13, 2009

1. The Chronicle of Philanthropy highlighted a  really interesting new law in Illinois “aimed at improving social entrepreneurs’ prospects for finding money by creating a new category of a nonprofit and business hybrid.”  Called LC3, this corporate structure would enable businesses with a social mission to seek financial capital with potential for a financial return on investment, therfore, openning up more funding possibilites outside of grants.

2. On Twitter, I saw that @Kanter mentioned a new report: “Online Tactics & Success: An Examination of the Obama for America New Media Campaign.”  The idea is to look at what worked and didn’t work for the Obama campaign and how that applies to new media efforts for non-profits.  I need to go back and read thoroughly, but I think this is a very thought-provoking paragraph in the introduction:

The field team placed 4,000 paid local organizers on the ground, and while the new media program was tremendously valuable to the field program in identifying and recruiting volunteers, there was no true integration between the programs after a new volunteer was recruited and then handed off to the field team.

This is where there is a lot of room for discussion and experimentation (in terms of strategy and technology): successfully meshing online and offline coordination to make both more efficient and scalable.

3. Lots of great job openings at City Year.

4. Musician and activist Usher and his Camp New Look youth participants are doing incredible service work with Nothing But Nets to send bed nets and save lives.  They have committed to sending 40,000 anti-malaria bed nets to refugees in Ethiopia.  Says one participant:

“No one in my community talks about service. The opportunity to be involved in Usher’s New Look and the Nothing But Nets campaign will honestly change my life. I can’t wait to bring the power of service back to my community.”

Read the whole story here.

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