ServeNext.org Blog

Blogging the Rachael Ray Show…?

Posted by Zach Maurin on April 30, 2008

Don’t judge quite yet…

I was shuffling through TV stations this morning and I stopped because Rachael Ray was interviewing Maria Shriver.  I generally find RR a bit annoying, but I stopped to see if they would talk about service.  They sure did.   Maria spoke about her work in the community and efforts to build more playgrounds in California; she discussed encouraging her children to give back.  Nothing ground breaking, but anytime someone talks about service it’s a good thing.  
However, more interestingly, they also spoke about a new, socially responsible ice cream company that Maria started called Lovin’ Scoopful.  The company gives 25% of its profits to the Special Olympics and other causes.  Sharing profits is growing model in social responsibility, but 25% is a tremendous percentage.  The highest I’ve heard about before this was 10%.  It will be interesting to see how business — and philanthropy — progresses.

Maria is also hitting the bookstores and talk shows to discuss her new book, Just Who Will You Be?

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One Response to “Blogging the Rachael Ray Show…?”

  1. Sara said

    Its good that she donates, but sometimes “service” is used as a marketing tool. I think she could do a better
    service if she got her incompetent husband to resign.

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